Let’s see how virtual house tours work and how they impact the real estate industry.
WHAT ARE VIRTUAL HOUSE TOURS?
Over the past few years, Virtual reality (VR) has caused storms around the world. This new technology allows businesses to give clients a glimpse into their products and services. Why spend hours trying to convince buyers when you can offer a virtual tour?
Today, most industries use Virtual reality to a certain extent. For instance, hospitals train medical students in surgery with the help of this technology. Some of the world’s largest retailers, such as Walmart, also utilize this technology to train employees.
Real estate agents can use VR to showcase their properties more creatively. For example, if a client living abroad is interested in buying a house, it’s easier for him to take a virtual tour rather than travel to that house and back.
Virtual house tours allow people to take a visual walk through a home or apartment available for sale. They can check out every room and corner with just a few clicks. Compared to photos and videos, this technology offers a more accurate and realistic experience.
WHY CHOOSE A VIRTUAL TOUR?
1. Save Time
As a real estate agent, time is of the essence. A virtual tour does not replace the actual view, but acts as a first glance, allowing your actual live view to be more eligible.
By streamlining search time and narrowing properties to see, buyers will only plan to view for the people they care about most. This can reduce a real estate agent’s time, allowing them to focus on other tasks and become more efficient.
2. Cut Costs
Drive back and forth to meet potential customers and show them assets that can cost you. Just think about how much you will spend on gasoline!
The worst thing is that you have no guarantee that they will buy. Maybe they don’t like the corridor. Or they find out that the neighborhood doesn’t suit their lifestyle.
Virtual home tours help eliminate these problems. Your only job is to upload the tour on your website so customers can check the property in advance.
3. Get More Website Traffic
This advanced technology can direct heavy traffic to your website. Therefore, you will attract more customers.
The property listings with virtual tours receive 40 percent more clicks than those using images. More clicks translate into higher traffic statistics and increased sales. Also, your real estate website will rank better in search results.
4. Reduce Your Bounce Rate
The bounce rate represents the number of visitors who leave a website after seeing just one page. Besides posting quality content, you can use virtual tours to keep visitors engaged.
In general, virtual tours take at least one minute. This means that people will spend more time on your site. As a result, your bounce rate will drop.
A low bounce rate leads to more traffic and improved search engine rankings. They also help increase customer retention and increase your online exposure.
5. Get Social Media Love
An eye-catching virtual tour is more likely to go viral. People will share it on social networks and tell their friends about it.
The search engines use social media signals as a ranking factor. If your website content goes viral on social networks, it will reflect positively on its rankings. Basically, you’ll get more traffic and appear higher in search results.
6. Get Quality Backlinks
Every time someone shares your virtual home tours online, your website will receive a backlink. This not only increases traffic but also helps set your authority online.
Quality backlinks are an important ranking signal. They can increase brand awareness, reinforce your reputation, and drive traffic for years to come.
7. Stand Out from the Crowd
The more traffic and links you get, the more people will learn about your site. Virtual home tours can give you a competitive edge and make your business stand out. They will add the “wow” element to your list.
Above all, customers will trust you more than they trust your competitors. Some might even congratulate you for coming up with such a great idea!
8. Increased Convenience
When you display a property, you first need to make sure the house is in pristine condition. But, it can be a hassle to call a cleaning agency or ask the landlord to clean every time the phone rings.
With the virtual tour, you can show off the property in its best condition. Moreover, you can highlight its main features to entice people to buy.
