This article below will guide you to set up an effective real estate marketing campaign.
1. Determine the goal of the campaign
This is the first step you need to do before advertising real estate. The question is, what is the goal of this campaign? To get traffic, more orders or simply promote your brand? From each specific goal, Facebook will give you the most suitable form of real estate ad.
A wise advertiser is someone who achieves many goals in one ad. It means all of the above in an ad.
2. Research potential clients to write relevant content
This process is quite time-consuming because you have to collect and evaluate information. Normally, you can apply the following ways: Ask clients about their names, gender, job, the reason for purchase … or search on Facebook and analyze them. You can also observe clients of competitors Page (similar to above). From there, you will realize that your clients have certain things in common. For example, clients of real estate are men, who mainly working on law, construction or stock investment, hobbies are often about golf – football – tennis or chess, bonsai … At the same time, they are often interested in go to politics, Buddhism, or reading news via mobile…
3. Content writing and image design
As mentioned in step 2, you should write content according to the topics that your clients are interested in and navigate to talk about your products. Do not say your product well from the beginning because the guests are very skeptical. Clients like updating knowledge information. When they get valuable information, they will be less skeptical and easier to buy.
Promotional images with little or no text will be preferred. Try images with less text, smaller font sizes, or no text logos. Your image design should be similar to the image that they normally like and share on Facebook. Particularly for video, it should have a thumbnail title to attract attention.
4. Keep a close watch on the campaign – make measurements and optimize
Typically, when making a real estate ads, we will spend 2-3 days on learning and delivering ads to the right audience. Then you need to observe the indicators CPM, reach, comment, cost per result … From there, choose effective groups to promote and turn off inefficient groups.
5. Post-campaign review
After running the ad, you need to review it to see if it fits your goal. Then why is one ad effective and the other not?
